What Are You Doing With The Information You Already have?
We are drowning in information—so much so that the vast majority of the data businesses collect goes completely unused.
Seems like quite a waste, right? Yes, for some.
Thoughts on Digital Communications
from Omnivex
Digital Signage Design to Big Data, IoT to AI.
If You are Assessing Digital Communications for your Organisation;
There is a Wealth of Valuable Information here.
Communications Tools: A Key To Better Business Performance
Whitepaper: Most organizations today understand the importance of gathering data to inform decision-making, but collecting data is only half the battle. After all, data has value only if it’s used—and using data to run a business more effectively means getting the right information to the right people at the right time on the right device.
Thoughts on Digital Communications
from Omnivex
Digital Signage Design to Big Data, IoT to AI.
If You are Assessing Digital Communications for your Organisation;
There is a Wealth of Valuable Information here.
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Say Goodbye To Paper Menus
Friction Points Diminish The Customer Buying Experience
Keep Employees Engaged With Digital Communications
Reinventing In Store Experience With Help From Digital Displays
Smart Communication Technologies
AI Opens Unforeseen Opportunities for Digital Communications
Why Unused Data is a Virtual Goldmine
Phygital Phenomenon of Touchscreens
Is simply having digital signage enough to stand out?”
No!
The world is a busy place and even the best digital signage is competing with perhaps dozens, if not hundreds, of other stimuli simultaneously. For businesses to deploy an effective digital communication strategy that raises brand awareness and increases sales, it is important to invest in technology that offers their customers something unique, perhaps something tangible.
Content Strategies for Designing Effective Digital Communications
Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than ten years ago, content was mainly static images with little to no animation and usually of low quality. Advances in LED technologies have allowed for the use of eye-popping animation and transitions. With these new advances, content can now be intriguing, interactive, vivid, and can even be considered art.
Content and its context matter greatly when attracting attention and conveying information. Here are a few general rules to help you design effective digital communications:
Disruptive or Dinosaur
Creating disruption
By leveraging a digital communications platform, you can create a unique and engaging customer experience that sets your business apart from your competitors. Perhaps it is getting rid of a point of friction, such as the lines and checkouts, like Amazon Go did with their new retail concept store. No matter what it is, digital communications enable you to create meaningful connections between technology and your stakeholders.
Defending Against Disruption
If you are a business leader, there is one term you should be obsessed with: exponential growth. Technology is screeching upward with rocket-like intensity, and unprepared organizations will be left behind. Decision-makers who are technology savvy and digitally aware have a better chance of rising with the trend, rather than being swamped by it.
In fact, the most competent companies in the world should be the most worried about digital disruption. Often, these organizations have established systems and processes that they are reluctant to change with disruptive technologies, even when the business benefits could be significant.
While these leaders believe they are doing what’s best for their companies, they are inadvertently the source of organization wide failure when faced with digital disruption. This means that leadership should not only be aware of the latest digital transformations, but also be prepared to embrace them before it may be obvious to do so.
You understand the importance of being digitally literate, but now what?
