Digital signage has long been recognized for its power to communicate messages and influence behaviour, and the reasons are clear.
According to research published on NeuroscienceNews.com, as much as 80 per cent of all the sensory data we receive from the environment is visual. Other information indicates that digital signage has an 83 per cent recall rate, and people retain 65 per cent of visually presented information after three days.
While the incorporation of Internet-of-Things devices such as timers and temperature sensors has for years allowed deployers to refine the messages displayed on digital displays based on changes to their environment, new technologies have added another dimension to digital signage content: intelligence.
Combining digital displays with IoT devices and artificial intelligence tools allows content to be elevated from simple, prescheduled video clips to real-time messaging based on the conditions of their surroundings. And in these turbulent times, these devices provide value because the customer experience in airports, sports stadiums, restaurants or other space where people gather is going to be paramount as the COVID-19 pandemic subsides and the world reopens. People want to feel safe, they want a seamless experience, and they want a more personalized experience. Providing a great customer experience is going to be a requirement to attract people back into public spaces, otherwise, they’ll go elsewhere or stay home.
Read Omnivex’ joint whitepaper with Digital Signage Today and Intel Business to learn more about:
- Making smart decisions
- Reacting to the environment
- How signage strengthens intelligence
- The path to recovery
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Jennifer is Marketing Manager at Omnivex Corporation. She joined Omnivex in 2011 and is responsible for all aspects of marketing including strategy, communications, and execution. Jennifer has helped Omnivex redefine what digital signage is and how it can help organizations enhance and extend their two most valuable assets – people and data.
Jennifer brings 20 years of software industry marketing experience. She has held numerous marketing positions at software companies including PeopleSoft, Longview Solutions, and Microsoft. Prior to joining Omnivex, Jennifer was the Industry Marketing Manager for Microsoft Dynamics in Canada.