Use Digital Communications To Address Training Challenges

By Jenn Gvozdek
Marketing Manager
February 9, 2018

Across the globe, digital communications have become a popular way for organisations in a variety of industries to engage their audiences. This new media has solved communications challenges across a plethora of platforms. Often, these challenges revolve around improving a current communications practice: modernising it, extending its reach, and increasing its information volume. Schools, companies, and governments are all using digital communications to educate and inform their constituents.

In the corporate setting, this technology is being used both to communicate valuable information to employees and also to provide training. Designing programs that utilise this technology allow businesses to directly engage their audiences ensuring they absorb and retain more knowledge. Digital communications have proven to be over 400% more effective at drawing views than traditional static displays, so you can be sure that your audience is seeing the intended information. Whether it is employee training videos or information on new policies and procedures, digital communications provide an engaging and interactive   way to learn. It also improves communication between management, the HR department, and employees, helping them feel more involved and connected to the company.

For companies that deal with a high turnover rate, remote employees or those that need to train employees quickly during peak seasons, digital communications are a great way to share information quickly and economically. As new corporate policies or company practices are developed, digital communications can promptly distribute this information to employees in any location on any screen. Digital communications have been so effective in training applications that it has even helped to reduce workplace injuries by up to 20%.

There are also cost and environmental savings to be considered. Thousands of dollars in time and material can be saved on printing costs. Unlike their analog predecessors, digital signs can be controlled centrally from one terminal. There is also a great deal of existing infrastructure that could be utilised, further saving money. For example, employees in remote locations could receive interactive training sessions or other corporate communications via their mobile devices. Another solution could be to use the existing displays during off-hours for training. There are lots of opportunities for creative uses here!

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Jennifer is Marketing Manager at Omnivex Corporation. She joined Omnivex in 2011 and is responsible for all aspects of marketing including strategy, communications, and execution. Jennifer has helped Omnivex redefine what digital signage is and how it can help organizations enhance and extend their two most valuable assets – people and data.

Jennifer brings 20 years of software industry marketing experience. She has held numerous marketing positions at software companies including PeopleSoft, Longview Solutions, and Microsoft. Prior to joining Omnivex, Jennifer was the Industry Marketing Manager for Microsoft Dynamics in Canada.

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