PODCAST - CONTENT REIGNS SUPREME
In Digital Signage And Today's Experience Economy, Content Reigns Supreme
Jenn Gvozdek, Marketing Manager
July 17, 2019
Rich Archer, Digital Designer at Omnivex, believes a product is equally as important as the manner in which it is displayed. “Content is still king,” he said. “No matter what the size, shape – no matter the technology – your display is only as effective as the content that’s on it.” Archer said digital signage has surpassed websites and print signage as the most effective form of advertising thanks in part to live customer feedback. “The audio-visual is important, but there’s a technical side to it that’s necessary…especially with live information that’s being pulled from the internet.”
In terms of brand experience, Archer cited a glass walkway in China that appeared to break when walked upon as a prime example of the impact of live digital signage. He said the ideal visual display leaves the customer with something to remember. “Create something that people are never going to forget,” he said. “Making it memorable like that and actually engaging your customers is one of the keys to having success.” Archer said the creative side will undoubtedly continue to push the technology forward as it becomes widespread.
Jennifer is Marketing Manager at Omnivex Corporation. She joined Omnivex in 2011 and is responsible for all aspects of marketing including strategy, communications, and execution. Jennifer has helped Omnivex redefine what digital signage is and how it can help organizations enhance and extend their two most valuable assets – people and data.
Jennifer brings 20 years of software industry marketing experience. She has held numerous marketing positions at software companies including PeopleSoft, Longview Solutions, and Microsoft. Prior to joining Omnivex, Jennifer was the Industry Marketing Manager for Microsoft Dynamics in Canada.