The Importance Of Digital Communications For IT
BY Jenn Gvozdek, Marketing Manager
December 4, 2018
Information technology is defined as the utilization of computers to store, retrieve, and send data–while communication technology is the use of devices, such as telephones, radios, and computers, to facilitate communication between people. As technologies have continued to improve and expand functionalities, the realms of information technology and communication technology have become increasingly intertwined.
This trending convergence of information and communication technology offers tremendous opportunities for businesses, but it also creates challenges that must be met in order to realize its full potential. Because of this, the importance of digital communications as a priority for IT departments has never been higher.
DIGITAL COMMUNICATIONS IN THE WORKPLACE
Access to digital communication tools in the workplace is now essential to building a cohesive and productive team. Developing relationships, sharing information, and engaging stakeholders anywhere on the planet are keys to a successful and growing business. Not only is digital communication good for business, but it’s also the way employees expect to communicate.
“Digital communication in our personal lives has far outpaced the way we communicate in the workplace–so workers are now demanding better communication tools. To expect people to work any other way is a massively missed opportunity,” said Taylor Wallace, co-founder of WeVue.
The benefits of digital communication are quite attractive, but there are challenges as well. Implementing digital communication tools across a multigenerational workforce is not straightforward. People have different workplace perceptions, routines, and expectations. Introducing new technology and ways of working can disrupt this cadence as employees adjust to the new working environment.
Another potential issue is the overuse of digital communication. In some instances, workers spend more time communicating and less time working, resulting in lower productivity. A proper implementation strategy and clear communication expectations can help alleviate these concerns.
USING DIGITAL COMMUNICATION EFFECTIVELY
Simply implementing new digital communication tools will not improve business performance. Carefully selecting the tool best suited for the business needs and developing an integration plan is absolutely essential.
Implementing digital communication tools without a well thought out implementation and engagement plan will not solve organizational challenges. It is important to consider:
who will be using the tools
what will the tools be used for
where are people using the tools located – office or remote
why will they want to use the tools over traditional methods
More than just office communications, consumers are increasingly making connections with businesses via digital communication. In fact, a survey by STARTEK found that 80% of consumers utilize a digital device to contact a company, while just 10% only use a phone. Even so, to be successful with digital communication, a solution must be carefully chosen and rolled out effectively.
IT MUST LEAD THE WAY
When it comes to selecting, implementing, and maintaining digital communication solutions, IT must lead the way and Omnivex is here to help. With powerful digital communication platforms that facilitate the collection, distribution, and presentation of targeted real-time information, Omnivex transforms the way organizations interact with their audiences.
Jennifer is Marketing Manager at Omnivex Corporation. She joined Omnivex in 2011 and is responsible for all aspects of marketing including strategy, communications, and execution. Jennifer has helped Omnivex redefine what digital signage is and how it can help organizations enhance and extend their two most valuable assets – people and data.
Jennifer brings 20 years of software industry marketing experience. She has held numerous marketing positions at software companies including PeopleSoft, Longview Solutions, and Microsoft. Prior to joining Omnivex, Jennifer was the Industry Marketing Manager for Microsoft Dynamics in Canada.