by Doug Bannister | Content, Digital Signage
AI Opens Unforeseen Opportunities for Digital Communications Doug BannisterDecember 1, 2017 It wasn’t so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze...
by Doug Bannister | Content, Data
Why Unused Data is a Virtual Goldmine Doug Bannister December 8, 2017 Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business...
by Doug Bannister | Digital Disruption
Disruptive or Dinosaur Doug BannisterOctober 2, 2017 Disruption in an industry leads to innovation. Uber and Airbnb are two examples of companies that have turned an industry on its head. They created a peer-to-peer model that combines technology and business....
by Doug Bannister | Digital Disruption
Defending Against Disruption: Why Business Leaders Must Be Digitally Literate Doug BannisterJuly 6, 2017 If you are a business leader, there is one term you should be obsessed with: exponential growth. Technology is screeching upward with rocket-like intensity, and...
