Creating An Integrated Digital Experience
By Doug Bannister
April 5, 2016
Creating an integrated digital experience is easier than you think. First let’s break down what we mean by “integrated”. Integration can take many different shapes and forms. One of the most common approaches is integrating information from various sources such as news and weather feeds, scheduling systems, and technologies such as sensors and alarms or other Internet of Things (IoT) devices.
Here we have an example of what an integrated digital experience might look like for someone in an airport terminal or train
station. The Omnivex solution provides a powerful software platform to drive a variety of screens and applications ranging from advertising to interactive wayfinding to real-time scheduling. While the applications of digital signage vary in this transportation example what is constant is the Omnivex platform driving the integrated experience.
Another aspect of integration when thinking about a digital experience is how it translates across different devices. It is important to create a cohesive digital experience across all of the digital devices and platforms your organisation works with ranging from your website to mobile devices to digital screens. For the individual, the digital experience should be seamless and personalised. While for the organisation it provides an opportunity to leverage creative content and information across multiple digital platforms which has many business benefits.
AIRPORT EXPERIENCE – OMNIVEX
Creating An Integrated Digital Experience
By Doug Bannister
April 5, 2016
Creating an integrated digital experience is easier than you think. First let’s break down what we mean by “integrated”. Integration can take many different shapes and forms. One of the most common approaches is integrating information from various sources such as news and weather feeds, scheduling systems, and technologies such as sensors and alarms or other Internet of Things (IoT) devices.
Here we have an example of what an integrated digital experience might look like for someone in an airport terminal or train
station. The Omnivex solution provides a powerful software platform to drive a variety of screens and applications ranging from advertising to interactive wayfinding to real-time scheduling. While the applications of digital signage vary in this transportation example what is constant is the Omnivex platform driving the integrated experience.
Another aspect of integration when thinking about a digital experience is how it translates across different devices. It is important to create a cohesive digital experience across all of the digital devices and platforms your organisation works with ranging from your website to mobile devices to digital screens. For the individual, the digital experience should be seamless and personalised. While for the organisation it provides an opportunity to leverage creative content and information across multiple digital platforms which has many business benefits.
AIRPORT EXPERIENCE – OMNIVEX
CHIEF EXECUTIVE OFFICER & CHIEF TECHNOLOGY OFFICER
Doug is Chief Executive Officer and Chief Technology Officer of Omnivex Corporation.
Doug is considered by many as a visionary in the digital signage space. In his role as CEO and CTO Doug is responsible for the long term product architecture and the overall vision for the company. He has always maintained direct responsibility for the architecture of the software to ensure the product remains at the forefront of the industry. Combined with his vision, leadership and experience as an entrepreneur in the LED sign market, Doug has used his understanding of customer requirements and knowledge of technology to create one of the leading software solutions for the digital signage industry.
