There’s a whole lot more to our digital signage than meets the eye.
There’s a whole lot more to our digital signage than meets the eye. To expand the scope of your thinking on digital signage, we have a collection of articles sure to enhance your knowledge. Subjects include Big Data, Internet of Things (IoT), Content, Security, and a whole lot more. Digital signage is just a part of it.
AI Opens Unforeseen Opportunities For Digital Communications
It wasn’t so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer’s interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps. Perhaps most significant is the introduction of artificial intelligence (AI) into digital signage networks.
Big Data In Digital Communications
While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage. This infographic looks at the volume, velocity, variety, veracity, and value of the data in organizations today.
Data Drives Decisions
The modern world runs on data. It is the most significant and valuable commodity on Earth, and is the reason Silicon Valley giants like Facebook and Google are worth hundreds of billions of dollars. The core business of these and other tech titans is amassing and consolidating data that can then be sold for use by other companies such as advertisers. Amazon’s recent acquisition of Whole Foods for $13.7 billion isn’t merely a play for grocery dollars. It offers the online company a brick-and-mortar presence in which it can explore retail analytics, customer traffic management, and other data driven experiments to gain insights into in-store consumer behavior that can be transferred to online applications.
The Evolution Of Data And Digital Signage
Since the mid 1990s organizations have been leveraging their data to drive value by making it visible to their employees and customers on devices like digital signs. The way this data has been viewed has dramatically changed over the last 20 years.
Today organizations have a multitude of display technology available to them and are using it to transform their data into dynamic visual communications and experiences. They are leveraging real-time information to empower employees and enhance customer experience. From Key Performance Indicators (KPIs) to production statuses to schedule changes to daily specials, digital signage is enabling businesses to deliver real-time targeted information across their entire organization.
What Is Big Data?
Fueling the move to leverage data to improve business processes is the wide spread interest and discussion around the term “Big Data”. This popular term is often used to describe the huge growth and availability of both structured and unstructured data. Generally, there are 5 V’s highlighted when talking about big data – Volume, Variety, Veracity, Velocity and Value.
Why Unused Data Is A Virtual Goldmine
The chances that your organization is sitting on a pile of valuable and untapped data is extremely high. Dark data represents a chance for companies to leverage unique and important insights that can drive their business and allow them to compete with, or remain, market leaders. For example, mobile geo-location data can be used to coordinate logistics and user behavior in completely novel ways.
4 Best Practices For Effective Digital Signage Content
Every organization around the world had different visual content needs that are driven by their business practices, focus and audiences. These content needs often change and evolve over time, so it is important to follow the following best practices when creating effective digital signage content.
How Going Digital Will Transform Employee Engagement
The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed to its overall success. Engaged employees are less likely to leave the organization to pursue other opportunities.
There is no debating the economic benefit of employee engagement. Results include higher productivity, a positive, more creative environment, and generally a better place to work. So how do you improve employee engagement in your organization? Here is your 5-step guide:
Keep Your Employees Engaged With Digital Communications
One of the biggest challenges for businesses is attracting and retaining good employees. According to a recent Gallup report, 70% of US workers feel like they are “not engaged” or are even “actively disengaged” in their workplace.
But what if there were a simple way to increase productivity and profitability by over 20%, reduce employee turnover and absenteeism, and decrease safety incidents while improving product quality? Well, there’s good news. By creating an engaging work environment, your business is on its way.
How IoT Is Impacting Manufacturing
Today the way information is shared across organizations and between individuals is dramatically different than a decade ago. People expect to have real-time information available where and when they need it on a variety of devices.
This evolution has been fueled by the internet and the devices that are connecting to it. Various market research studies estimate by 2020 that more than 26B devices (machines, sensors, etc.) will be connected to the cloud. This explosion of networked devices is commonly referred to as the Internet of Things (IoT).
Smart Communication Technologies
What role does IoT play in Smart Cities?
The Internet of Things is expected to connect more than 26 billion devices by 2020. Smart Cities will utilize this communications infrastructure to connect sensors and devices to optimize limited resources, meet the demands of growth and tackle city inefficiencies. Additionally, by replacing static signs with a network of digital screens and interactive kiosks, governments can further streamline operations and reduce operating costs now and in the future. Using devices such as digital signs, mobile phones, interactive wayfinding stations, and self-service kiosks, helps keep visitors informed in real-time of relevant information.
Why Manufacturing And Digital Signage Were Made For Each Other
Most people have encountered digital signs in everyday life, whether in their work environment or their personal life. Digital signage is used for a range of applications including advertising, menu boards, schedules/timetables and wayfinding.
Suprisingly, digital signage is also popular in manufacturing environments. In a manufacturing setting with production lines, phones, emails, two-way radios, and PA systems all have serious drawbacks, making digital signage ideal. Strategically placed digital signage in a manufacturing facility can improve safety awareness, communicate valuable information instantly, and reduce response time when something on a production line must be changed.
Say Goodbye To Paper Menus
GET ENGAGED
Digital menu boards provide the ability to create a more interactive experience for viewers. Food services providers are now able to use their displays as a way to engage with their customers through the use of dynamic, real time content. Unlike with static displays, digital signage will never look tired or old. While posters may fade or yellow, digital content is always vibrant and fresh.
Creating Mobile Apps Is Quick And Easy With Omnivex Ink
Sharing information is vital for any business; increasingly, mobile apps are a popular way for organizations to share their information. Mobile apps are being used for a variety of applications including logging hours or sales, updating the status of machinery, or for interacting with customers. Connected through the Internet of Things (IoT), new uses are seeming to develop daily. As Satya Nadella, CEO of Microsoft, says, “To me, when we say mobile first, it’s not the mobility of the device, it’s actually the mobility of the individual experience.” People should be able to receive or share information on any screen; whether at their desk, in the field, or even out to lunch.
It’s Time To Rethink Mobility In The Workplace
The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device – the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.
Death To The Refresh Button
WHY DO WE TOLERATE THIS ANCIENT RELIC?
We live in an era of instant gratification. Apps summon everything from rides, to food, to dates at the click of a button. Our inboxes push notifications at us in real time and there is a constant stream of data in the palms of our hands. Consequently, we’re accustomed to having exactly what we need exactly when we need it.
Friction Points Diminish The Customer Buying Experience
UNDERSTANDING FRICTION POINTS
Friction can be almost anything—from a confusing website layout to a hard-to-read font colour or a slow page load. The largest friction elimination opportunity in retail sits at the juncture of digital and physical storefronts. In order to give customers the ability to research and browse on their own terms, businesses must bridge the gap between their physical and online marketplaces. By connecting digital and physical storefronts, a business can link their inventories and enable data-sharing between various sales channels.
Reinventing In Store Experience With Help From Digital Displays
INTEGRATING DIGITAL COMMUNICATIONS
As retail brands expand their physical presence in 2018, they will look to integrate digital communications in-store to facilitate better customer experiences. Interactive video walls offer ways to boost engagement and serve as wayfinding tools to help shoppers navigate spaces. Interactivity will likely evolve from touchscreens to voice recognition, allowing customers to easily find the information they’re looking for with a natural voice command. The new year will also see more harmonious connectivity between mobile devices and in-store video displays as a part of larger digital strategy that makes the interaction between the two technologies more seamless than ever.
Generating a Tangible ROI With Digital Signage
Digital signage is now found in nearly every corner of the modern world, and a substantial swath of new companies are discovering the benefits of strategic messaging that can be deployed across the globe via the simple touch of a button. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”
The simple answer is yes!
The Phygital Phenomenom Of Touchscreens
The world is a busy place and even the best digital signage is competing with perhaps dozens, if not hundreds, of other stimuli simultaneously. For businesses to deploy an effective digital communication strategy that raises brand awareness and increases sales, it is important to invest in technology that offers their customers something unique, perhaps something tangible.
| AI
| Data
| Design
| Employee Engagement
| IoT – Internet of Things
| Manufacturing
| Menu Boards
| Mobile Apps
| Retail
| ROI
| Touchscreens
There’s a whole lot more to digital signage than meets the eye. To expand the scope of your thinking on digital signage, we have a collection of articles sure to enhance your knowledge. Subjects include Big Data, Internet of Things (IoT), Content, Security, and a whole lot more. Digital signage is just a part of it.
AI Opens Unforeseen Opportunities For Digital Communications
It wasn’t so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer’s interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps. Perhaps most significant is the introduction of artificial intelligence (AI) into digital signage networks.
Big Data In Digital Communications
While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage. This infographic looks at the volume, velocity, variety, veracity, and value of the data in organizations today.
Data Drives Decisions
The modern world runs on data. It is the most significant and valuable commodity on Earth, and is the reason Silicon Valley giants like Facebook and Google are worth hundreds of billions of dollars. The core business of these and other tech titans is amassing and consolidating data that can then be sold for use by other companies such as advertisers. Amazon’s recent acquisition of Whole Foods for $13.7 billion isn’t merely a play for grocery dollars. It offers the online company a brick-and-mortar presence in which it can explore retail analytics, customer traffic management, and other data driven experiments to gain insights into in-store consumer behavior that can be transferred to online applications.
The Evolution Of Data And Digital Signage
Since the mid 1990s organizations have been leveraging their data to drive value by making it visible to their employees and customers on devices like digital signs. The way this data has been viewed has dramatically changed over the last 20 years.
Today organizations have a multitude of display technology available to them and are using it to transform their data into dynamic visual communications and experiences. They are leveraging real-time information to empower employees and enhance customer experience. From Key Performance Indicators (KPIs) to production statuses to schedule changes to daily specials, digital signage is enabling businesses to deliver real-time targeted information across their entire organization.
What Is Big Data?
Fueling the move to leverage data to improve business processes is the wide spread interest and discussion around the term “Big Data”. This popular term is often used to describe the huge growth and availability of both structured and unstructured data. Generally, there are 5 V’s highlighted when talking about big data – Volume, Variety, Veracity, Velocity and Value.
Why Unused Data Is A Virtual Goldmine
The chances that your organization is sitting on a pile of valuable and untapped data is extremely high. Dark data represents a chance for companies to leverage unique and important insights that can drive their business and allow them to compete with, or remain, market leaders. For example, mobile geo-location data can be used to coordinate logistics and user behaviour in completely novel ways.
4 Best Practices For Effective Digital Signage Content
Every organization around the world had different visual content needs that are driven by their business practices, focus and audiences. These content needs often change and evolve over time, so it is important to follow the following best practices when creating effective digital signage content.
How Going Digital Will Transform Employee Engagement
The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed to its overall success. Engaged employees are less likely to leave the organization to pursue other opportunities.
There is no debating the economic benefit of employee engagement. Results include higher productivity, a positive, more creative environment, and generally a better place to work. So how do you improve employee engagement in your organization? Here is your 5-step guide:
Keep Your Employees Engaged With Digital Communications
One of the biggest challenges for businesses is attracting and retaining good employees. According to a recent Gallup report, 70% of US workers feel like they are “not engaged” or are even “actively disengaged” in their workplace.
But what if there were a simple way to increase productivity and profitability by over 20%, reduce employee turnover and absenteeism, and decrease safety incidents while improving product quality? Well, there’s good news. By creating an engaging work environment, your business is on its way.
How IoT Is Impacting Manufacturing
Today the way information is shared across organizations and between individuals is dramatically different than a decade ago. People expect to have real-time information available where and when they need it on a variety of devices.
This evolution has been fueled by the internet and the devices that are connecting to it. Various market research studies estimate by 2020 that more than 26B devices (machines, sensors, etc.) will be connected to the cloud. This explosion of networked devices is commonly referred to as the Internet of Things (IoT).
Smart Communication Technologies
What role does IoT play in Smart Cities?
The Internet of Things is expected to connect more than 26 billion devices by 2020. Smart Cities will utilize this communications infrastructure to connect sensors and devices to optimize limited resources, meet the demands of growth and tackle city inefficiencies. Additionally, by replacing static signs with a network of digital screens and interactive kiosks, governments can further streamline operations and reduce operating costs now and in the future. Using devices such as digital signs, mobile phones, interactive wayfinding stations, and self-service kiosks, helps keep visitors informed in real-time of relevant information.
Why Manufacturing And Digital Signage Were Made For Each Other
Most people have encountered digital signs in everyday life, whether in their work environment or their personal life. Digital signage is used for a range of applications including advertising, menu boards, schedules/timetables and wayfinding.
Suprisingly, digital signage is also popular in manufacturing environments. In a manufacturing setting with production lines, phones, emails, two-way radios, and PA systems all have serious drawbacks, making digital signage ideal. Strategically placed digital signage in a manufacturing facility can improve safety awareness, communicate valuable information instantly, and reduce response time when something on a production line must be changed.
Say Goodbye To Paper Menus
GET ENGAGED
Digital menu boards provide the ability to create a more interactive experience for viewers. Food services providers are now able to use their displays as a way to engage with their customers through the use of dynamic, real time content. Unlike with static displays, digital signage will never look tired or old. While posters may fade or yellow, digital content is always vibrant and fresh.
Creating Mobile Apps Is Quick And Easy With Omnivex Ink
Sharing information is vital for any business; increasingly, mobile apps are a popular way for organizations to share their information. Mobile apps are being used for a variety of applications including logging hours or sales, updating the status of machinery, or for interacting with customers. Connected through the Internet of Things (IoT), new uses are seeming to develop daily. As Satya Nadella, CEO of Microsoft, says, “To me, when we say mobile first, it’s not the mobility of the device, it’s actually the mobility of the individual experience.” People should be able to receive or share information on any screen; whether at their desk, in the field, or even out to lunch.
It’s Time To Rethink Mobility In The Workplace
The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device – the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.
Death To The Refresh Button
WHY DO WE TOLERATE THIS ANCIENT RELIC?
We live in an era of instant gratification. Apps summon everything from rides, to food, to dates at the click of a button. Our inboxes push notifications at us in real time and there is a constant stream of data in the palms of our hands. Consequently, we’re accustomed to having exactly what we need exactly when we need it.
Friction Points Diminish The Customer Buying Experience
UNDERSTANDING FRICTION POINTS
Friction can be almost anything—from a confusing website layout to a hard-to-read font color or a slow page load. The largest friction elimination opportunity in retail sits at the juncture of digital and physical storefronts. In order to give customers the ability to research and browse on their own terms, businesses must bridge the gap between their physical and online marketplaces. By connecting digital and physical storefronts, business can link their inventories and enable data-sharing between various sales channels.
Reinventing In Store Experience With Help From Digital Displays
INTEGRATING DIGITAL COMMUNICATIONS
As retail brands expand their physical presence in 2018, they will look to integrate digital communications in-store to facilitate better customer experiences. Interactive video walls offer ways to boost engagement and serve as wayfinding tools to help shoppers navigate spaces. Interactivity will likely evolve from touchscreens to voice recognition, allowing customers to easily find the information they’re looking for with a natural voice command. The new year will also see more harmonious connectivity between mobile devices and in-store video displays as a part of larger digital strategy that makes the interaction between the two technologies more seamless than ever.
Generating a Tangible ROI With Digital Signage
Digital signage is now found in nearly every corner of the modern world, and a substantial swath of new companies are discovering the benefits of strategic messaging that can be deployed across the globe via the simple touch of a button. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”
The simple answer is yes!
The Phygital Phenomenom Of Touchscreens
The world is a busy place and even the best digital signage is competing with perhaps dozens, if not hundreds, of other stimuli simultaneously. For businesses to deploy an effective digital communication strategy that raises brand awareness and increases sales, it is important to invest in technology that offers their customers something unique, perhaps something tangible.
